Free webinar for law firms
(And How to Fix It)
Most prospective clients are not choosing the "best" lawyer on paper. They're choosing the law firm that makes them feel understood, confident, and reassured during an overwhelming moment in their life.
Join hosts Eddie Dzialo & Mike Pelletier for a practical conversation about how legal consumers actually make decisions.
The real decision driver
You can have years of experience...
great reviews...
a professional website...
and still lose prospective clients to another law firm.
Not necessarily because the other firm is more qualified.
But because prospective clients often make emotional decisions before they make logical ones.
And most law firm marketing unintentionally creates distance instead of trust.
Good fit
Not a fit
Eddie spent four years writing content (blogs, social media, websites) and traditional copy (email marketing, ads, landing pages) before becoming a Senior Marketing Strategist. Currently, he meets with lawyers, learns about their growth goals, and recommends ways to achieve them. When he's not in the office, he surfs in hurricanes and skateboards in drained pools.
Mike is the Marketing Director at Spotlight Marketing + Branding and has spent more than a decade in the marketing industry. His role focuses on researching emerging marketing strategies, trends, and consumer behavior, and helping law firm owners understand how those insights apply to the growth of their firms. Outside of marketing, Mike enjoys sports, movies, and spending time with his family.